Lion Brand Yarn

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Lion Brand Yarn
c/o Wal-Mart
155 East Courtland St
Morton IL
Phone: (309) 263-7898

Famous for Quality Since 1878

Lion Brand is a family-owned and operated business and a beloved American brand since 1878. As the fifth generation of Blumenthals joins the business, it is a true passion for yarn, shared by all our associates, that is the secret to Lion Brand’s success.

Lion Brand is renowned for its pattern support, which is a source of inspiration for yarn lovers. We offer patterns to the public through magazines, branded books with major publishers, as well as our web site, which offers 3,087 free knitting and crochet patterns, with more added every week.

Our publishing partnerships have included both magazine and book publishers. We were involved in launching Knit.1 with Soho Publishing -- the first knitting magazine to target the 20 to 35-year-old audience and it has sold out each issue -- an unprecedented result in magazine publishing. We also partner with Clarkson Potter, Leisure Arts, Random House, and Soho Publishing to produce books that are distributed to bookstores around the country, as well as craft shops and other key yarn retailers.

© Copyright 1998-2010 Lion Brand Yarn